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The Importance of a Good Header
Tuesday, 15 July 2008 00:00
The first thing you see when come upon a new town is the skyline or scenery, the first thing you see when you read a newspaper is the headline, and the first thing you see when you watch your favorite television show is the opening credits.
by LaserTargetedHeadersTeam


The first thing you see when come upon a new town is the skyline or scenery, the first thing you see when you read a newspaper is the headline, and the first thing you see when you watch your favorite television show is the opening credits.

People tend to assess things based on these first impressions of them. Your website is treated just as anything else people see, they will tend to make a judgment based on the header at the top of your page. If your visitors see a header which has a professional appearance, they will assume that the content of your site is also of high quality.

Whether or not your content is as good as your header, visitors will tend to stick around when they see a good header on your site - because they will make that leap of logic. This leads to your readers sticking around longer and looking at your content. This means more traffic, recommendations and even links to your site!

While the content may or may not actually live up to the header, viewers will think so when they see a great header on a website. This assumption works to your benefit - your readers will stick around and check out your content. Hopefully they will find your content engaging as well, which will lead to more traffic to your site, word of mouth advertising for your site and even links to your site.

The header performs two basic functions on your website. It gives the viewer of it a quick overview of what your website is about, and it also provides an idea of the quality of your site.

These are both very important, but the latter is key. Just think about how many websites there are out there, many of which may be similar to yours. A professional looking header will make yours stand out and help you get some of that traffic rather than it going to the competition.

You may not realize exactly what is getting more traffic to your site and increasing the length of the stays of visitors to your site.

Is it new content? New features? It might just be that well designed header which is drawing in visitors!

About the Author:

href="http://www.lasertargetedheaders.com">Headers and the dollars involved
 


Stephen Meyer

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Copyright

Creative Commons License

This article is licensed under a Creative Commons Attribution-No Derivative Works 3.0 Unported License, which means you may freely reprint it, in its entiretly, provided you include the author's resource box along with LIVE links (without "nofollow" tags).

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