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How To Increase Your Conversion Rate
Written by Vincent Newton   
Friday, 15 August 2008 03:06
According to an article in PC World Magazine, the average visitor spends between 25 - 45 seconds viewing the main page of a web site. That's about enough time to read this article to the point you are at right now and, maybe, most of the way through the next paragraph.
by VincentNewton


According to an article in PC World Magazine, the average visitor spends between 25 - 45 seconds viewing the main page of a web site. That's about enough time to read this article to the point you are at right now and, maybe, most of the way through the next paragraph.

Remember, you only have seconds to convince the visitor that your website is worthwhile and informative. Sadly, the majority of sales pages, do not get the job done.

Of course, you could pay somebody to write a powerful sales letter. The downside is that this can be extremely expensive. It could take weeks of testing before you figure out the right sales copy.

A better option would be to stop your visitor as he or she tries to exit.

Stopping your visitors is a good option, but earlier attempts did not produce good results.

Here are three reasons why exit grab technology is so powerful. This new technology can prevent visitors from leaving your sales page.

1. It's modern programming can not be blocked by even the most popular browsers. Most important, it does not rely on basic JavaScript functions.

2. It actually "knows" when a user is trying to leave the site. It can differentiate between mouse clicks indicating that a user has chosen to go deeper into your site and mouse clicks indicating that a user is preparing to leave for good.

3. Triggering this feature will cause any visitor to stop before he or she exits your page.

Exit Grab Technology is a "slap in the face" that really works!

One of the most exciting aspects of this new technology is it's ability to monitor mouse movements. If your visitor keeps his mouse on the live area of your site, nothing happens. However, if your visitors tries to exit by moving his mouse to the top of the page, towards the x button, exit grab technology goes to work and displays a predefined message in the center of the screen.

This message can do wonders for your bottom line. You can offer a last minute offer, a free ebook or anything you want. Remember, this may be your last opportunity to save the sale.

About the Author:

 

Stephen Meyer

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