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Earning a Profit with Web Hosting |
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Written by Matt Hedges
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Saturday, 16 August 2008 01:32 |
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To carry on profitably with a respectable web-hosting corporation, you must be equipped with a good understanding of computer working, and also a great deal of endurance. Many may consider that since the development of the Control Panel, scientific understanding is not required since the Panel controls the work of acquiring an already established server, and therefore that makes hosting a website very simple. However, matters are difficult. You may acquire a borrowed committed server and knowing the Panel well, you may also start site hosting, however, remember that some restrictions are present in the Control Panel.
by MattHedges
To carry on profitably with a respectable web-hosting corporation, you must be equipped with a good understanding of computer working, and also a great deal of endurance. Many may consider that since the development of the Control Panel, scientific understanding is not required since the Panel controls the work of acquiring an already established server, and therefore that makes hosting a website very simple. However, matters are difficult. You may acquire a borrowed committed server and knowing the Panel well, you may also start site hosting, however, remember that some restrictions are present in the Control Panel.
You should consider the following ten steps to ensure the successful run of your web hosting company in the future:
Step 1: Choose a policy that you want to utilize
You can consider using UNIX over Windows since the former is an open source program and thus cheaper, apart from having a stable environment for web hosting. Though most of the programs can run on both of these, ASP, MS-SQL, .NET, etc. are supported only by Windows. If you aren't sure about which host you want to use, you can select a web host that would offer both the operating systems under a single plan.
Step 2: Decide on the Control Panel of your choice
Control Panels can differ from the very simple ones which are user-friendly and have basic features together with the administrative ones, to the complicated ones like the the H-Sphere System.
Step 3: Select the reseller hosting provider
For starting a web hosting company, this decision assumes a very significant importance. Keep in mind that your web hosting company will command equal status as your preferred reseller hosting company. Customers never assume that companies offering cheap packages are better. Some important areas where the company should score include:
* Customer support: Ensure that the company has round-the-clock telephone support for the customers. If not, they should have a good email support with quick response to queries. These factors will give the customers a fair idea of how the company will be able to help them when they need them.
* Control Panel and the platform: Ensure that your Control Panel has several features which you can use.
* Flexibility and features: You have to ensure that the initial costs that you charge to your customers includes sufficient bandwidth, not just to begin smoothly but also to be enough when their business expands.
* Reputation of the company: A good company always has customer forum where prospective customers can check out the forum and talk to other members about what their experience with the company has been like.
* Experience of the company in this field: Obviously, the longer the company has been in the field of providing web hosting services, the better it is.
Step 4: Get your hosting plans set up and decide on matters of price
You may have plans of preparing a number of policies for the clients but don't pile up policies on them. You can give around 3-5 policies. Take a detailed view of all your opponents and see what they are planning. You will get a small group of clients who are not happy. If you oversell assets it is okay, then you may compensate for it by charge people for advantages like domain registrations, IP addresses, web stats and so on.
Step 5: Get a business website developed
You should ensure that you keep your site as simple as you can and also make sure that it is user0friednly. Customers will look for what they want and you have to satisfy their needs. Thus, there is no point wasting the customers' time telling them about you. You should utilize the space to tell them how you can satisfy their demands at a reasonable price and offer great service. You may use as few words as possible but make sure that the main page has 500 words at least. This is important for getting results in search engines. You can design the site yourself or hire a professional to do it for you.
Step 6: Get the site ready for e-Commerce
You will need a payment entry, a trade account and a SSL certificate to get payments online. These are some characteristics of online trade you have to get used to.
Step 7: Offer the customers good support
Customer support is very important as far as web hosting services goes. You can opt for a platform or a Control Panel which has a built-in helpdesk, like H-Sphere. You can commence with supporting those services which you are selling, but beyond this, it all depends on you. You can have a Frequently Asked Questions [FAQ's] which will help the customers solve some of their common problems. Also, you must have a strong email support and a quick telephone support for enabling the customers to resolve their queries in very little time.
Step 8: Preparing the expenses of the customers
For this purpose, you will require a billing soft ware with a merchant gateway, mainly the one which integrates with your control panel like the H-Sphere. Some examples are:
* H-Sphere: this is a complete expense calculating software that will get you complete power on all assets and helps you prepare expenses you will ask for.
* PayPal: This is a relatively simpler system which is compatible with a majority of the Control Panels.
* Authorize Net: This is a flexible gateway system that is compatible with all major credit card providers and also with most Control Panels.
Step 9: Design a welcome email
A welcome email is a must for your new clients. In your welcome email, you can include the following things:
* full detail of the plan the customer has selected
* the registrar and the DNS changes
* An username and a provisional password
* a direct link to the Control Panel
* Connections to the significant topics like client support, FAQ's and so on.
Step 10: Marketing the website
Though it is a fact that marketing a website is a costly affair and consumes a lot of time as well, it is very important since good marketing will ensure that customers keep visiting your site all the time. Keep in mind that website marketing is not a one-time affair, but an ongoing one. Some aspects which you must consider in this regard include:
* attracting search engine results
* affiliate programs and paid advertising
* newsletters
The steps mentioned below are just the basic ones, and not exhaustive. Though building of a web hosting site is challenging, it is not impossible if you are committed to it. Though many new companies are coming up each day, the market is not at the saturation point since there is a lack of good companies. You just need to take care of customer needs - word of mouth will do the rest. Remember, customer is the King!
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