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Small Business Email Marketing Methods For Success |
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Written by Ray Lam
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Saturday, 02 August 2008 10:01 |
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Are you a small retailer or service business owner? Have you harnessed the power of the internet, specifically email, to communicate your marketing and sales messages to your customers and prospects? You should? here?s why and how to use small business email marketing!
by RayLam
Are you a small retailer or service business owner? Have you harnessed the power of the internet, specifically email, to communicate your marketing and sales messages to your customers and prospects? You should? here?s why and how to use small business email marketing!
The first key to successful small business email advertising is to collect the email addresses of your customers. To do this you must establish systems within the framework of your business. No matter how your staff comes into contact with your customers, they must ask for the email address at the point of contact.
It makes little sense ethically or financially, to send Spam. The solution to this quandary is to be true to the small business marketing opt in list and accept that this is just the way it is. You need to know your niche market in order to build a profitable small business email list.
Email marketing and advertising offers you a surprisingly cost and labor-effective way to reach your customers and prospects with a laser-focused marketing message. Then, once you have found a strategy that works, it?s easy to repeat it. What could be bad about that?
Imagine you have a large shipment of a particular product, or an overstock. How will you get the word out? If you had a list of your customer?s email addresses, and were set-up to send them an email blast, you would know exactly what to do. Both of those things are very easy to set up, and once they?re in place it?s like having your very own fleet of mail carriers waiting to deliver your personalized marketing message.
You may have thought that small business email marketing was beyond your skills, but it?s safe to say that a business owner with even the most rudimentary computer skill can have an email campaign up and running in an afternoon. After that, less than an hour a week will keep you in regular, personal contact with your customers and prospects.
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