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Pay Per Click or Search Engine Optimization |
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Written by Robert Gantt
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Tuesday, 26 August 2008 03:58 |
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Recently advertising and marketing strategies and tactics have been revamped in a major way. A lot of it has to do with the impact of the Internet and its mass appeal. According to most research done today, the electronic media might be having a more effective impact on the masses than the print media. Advertising, and its daddy, marketing strive to make your product or services visible to the maximum number of buyers.
by RobertGantt
Recently advertising and marketing strategies and tactics have been revamped in a major way. A lot of it has to do with the impact of the Internet and its mass appeal. According to most research done today, the electronic media might be having a more effective impact on the masses than the print media. Advertising, and its daddy, marketing strive to make your product or services visible to the maximum number of buyers.
To show your product to maximum number of people, you need to know where you will find this large number of people who can be your potential customers. There is a huge potential customer market on the internet waiting to be tapped. Logically many service providers are exploiting different channels, by hook or by crook to catch the attention of these consumers on the internet. Search engines are the most common places where any person in quest for a product or a service is headed.
It's true that if a customer can't find what they're looking for in the first screen of the results following a search, they will probably scroll down and may even look as far as the second page. It's not a good idea, to expect that being anywhere but in that first screen of the results, will bring you the business you need. So an effective marketing and advertising technique is one which allows your website and links to be on the initial pages so as to catch the eye of the consumer.
You can get good position in the search results using both SEO and pay per click. Smart marketers will use a combination of both. Pay per click (sponsored search) means an advertiser pays a search engine a pre-arranged bid amount every time a searcher clicks on his link and visits his website. The advertiser's bid amount in relation to competitive bids determines how high his link will be in the search results. SEO is a bit more subtle. Rather than pay the search engine per click SEO focuses on proper coding, inbound links, and the use of proper keywords in order to attain a higher rank in the search display page.
Pay Per Click has some inherent advantages over Search Engine Optimization, and vice versa. However, there are no clear cut first and second positions, the fact of the matter is that for some organizations PPC might yield better outputs as compared to SEO. Some of the advantages of PPC are enlisted below;
* Since the advertiser pays per click, PPC models offer flexibility of choice. One can go online anytime, select spending cap, keywords etc and pay by credit cards. This also gives control of the maximum money one wants to spend, thereby controlling your debits.
* Instead of possibly spending months trying to figure out the proper algorithm to get you to the front of the search results for keywords you're not even sure convert, you can test your keywords fast with pay per click. You can get results the first day. Imagine that.
* PPC is tailor made for special offers and timely promotions. Because of the speed you can get a campaign up and running in you can take advantage when the selling time is limited. Need to test your advertising fast? PPC is the only way to go.
* PPC gives you more time to test your offers. By investing more time testing different offers you can learn you customers better. Find out which ads get them to reach into their pockets and pull out those credit cards. Quickly eliminate ads that don't.
* PPC lets you fail fast. If your ads don't get clicked on it cost you nothing. It's easy to gauge customer demand without a huge expenditure of money and time.
It's your choice. If you can achieve good positions with search engine optimization, my hats off to you, but while your waiting be sure to take advantage of the marketing feats you can accomplish with good PPC campaigns.
About the Author:
Robert Gantt is the Internet expert who has taught hundreds of people how to elevate their businesses and make more money Internet. Learn how to increase your sales, get better cashflow and increase your customer base with targeted effective search engine advertising PPC The Easy Way |
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