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Attract the Perfect Prospects by Marketing Smarter |
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Written by Cathy Yeatts
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Saturday, 30 August 2008 09:40 |
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Are you working yourself dizzy trying to build your mlm business, but feel like you?re getting nowhere with your prospects? Maybe it's time to pause, take a breath and rethink your approach.
by CathyYeatts
Are you working yourself dizzy trying to build your mlm business, but feel like you?re getting nowhere with your prospects? Maybe it's time to pause, take a breath and rethink your approach.
Your ability to answer the following questions and put those answer into practice is essential to giving your mlm the boost it needs.
1. Who is my target group, and what are their needs?
2. What am I marketing?
3. How am I marketing this?
The answer to Question 1 really just involves some basics of human interaction. Everybody loves to feel understood. You'll get a lot further with your target market if you understand what they've been through and what their needs are, but first, you must clearly establish who this target market is. Are they young women looking for the newest breakthrough in skin care that will help give them greater confidence? Are they those who have suffered with health problems and are seeking a new answer in nutrition? Or are they stay-at-home moms needing to earn money from home? Identify these things, and you can establish yourself as they answer they need.
Put yourself in the shoes of your target market. What kinds of frustrations and fears might they be feeling? Develop a mindset of empathy for their feelings. Empathy is a powerful thing. It works in life, and it works in business, because business is just an extension of the human relationship.
Keep the feelings of your target market in the forefront of your mind, and never underestimate the importance emotions in marketing. (No, it's not dirty to market things based on emotions. It's realistic. It's just another one of those basics of human interaction. Emotions almost always lead actions by the hand.)
As an answer to Question 2, you're probably tempted to say, "I'm marketing my company's product," or "I'm marketing my company's business opportunity." The real answer is that in business, and in every other area of your life, you are selling YOU.
If you doubt that, consider that there are over 28.7-billion* people out there selling business opportunities right now. Your target market could just as easily go with any of them. So the important aspect in your marketing isn't the product or the opportunity, but the why.
Give them a reason to join you. Present yourself as an authority your field. Generate confidence by providing helpful web content that's relevant to your target market's needs. Generate familiarity by staying in touch using e-newsletters, follow-up emails, and eventually offers that pertain to their particular interests.
Lastly, consider the ways you've gone about trying to reach your ideal prospects. I could write many articles on that subject, but I'll include a few pointers here.
First of all, make use of all the free advertising space on the Internet. YouTube and Squidoo are just a couple of the avenues you can use to make your face, your name and your business familiar on the web. You could also invest in banner ads that appear on certain sites, or use a pay-per-click service, such as Google Adwords.
Articles are a great way to promote your home based business. Write on topics of interest to your target market, and keep in mind the kinds of things they might be typing into the search engine boxes. Those things are the keywords that you need to incorporate into your title and text.
If article writing reminds you too much of those college term papers, you can outsource your writing projects using a service like Elance that can connect you with thousands of freelancers.
Disperse your content through the Internet using one of the many article directories available, like GoArticles, or EzinArticles.com.
Periodically reassess your approach to marketing, and use these tips to get qualified prospects calling YOU.
*Statistic from the Direct Selling Association.
About the Author:
Read about attraction marketing and learn how to apply the principles to your network marketing business. Cathy Yeatts is a business developer and small business blogger. |
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