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Like Classic Paintings SEO is a Combination of Efforts |
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Written by Robert Kelsey
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Thursday, 07 August 2008 05:00 |
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I'll repeat that ... Search Engine Optimization (SEO) is an art form, it's not a programming language or coding method. I like to think of SEO as an orchestra. The drum, tuba, clarinet and all the rest of the instruments may sound nice when played by themselves, but sound really GREAT when they all play together in an orchestrated manner. SEO is much the same ... there are certain pieces of the puzzle that you work to improve on, and when they all come together, you have an optimized website.
by RobertKelsey
I'll repeat that ... Search Engine Optimization (SEO) is an art form, it's not a programming language or coding method. I like to think of SEO as an orchestra. The drum, tuba, clarinet and all the rest of the instruments may sound nice when played by themselves, but sound really GREAT when they all play together in an orchestrated manner. SEO is much the same ... there are certain pieces of the puzzle that you work to improve on, and when they all come together, you have an optimized website.
Getting your site optimized is the first thing you should endeavor to do once you have your site built and online. I would suggest learning about SEO before you jump in and start making changes. It's a progression of code and content changes that you should do in a certain way to ensure that the engines will actually like, and respond by ranking you better.
I have seen many people make the mistake of jumping into SEO without having the knowledge to really make the correct changes to their site. These people inevitably load their pages with keywords and do a lot of things that are just going to hurt your ranking, or the ability of your site to ever be ranked.
Search engines are looking for "natural" appearance. Not visually, but to them, as spiders and robots. They may expect to see a keyword four, five or six times on any given page, but definitely not 50 times. If you investigate sites that rank in the top five positions you may see a trend where the sites don't appear to be optimized. One huge part of optimization is developing inbounds links and utilizing good keywords to help and define your site as exactly that ... your important keywords.
Although SEO really is a lot of common sense, the adage that common sense isn't common can play very true with SEO. You need to do some studying of SEO techniques in order to develop your strategy, for your site. Visit all the sites you can and read. Then read more. Everything that you need to know in order to succeed with your site in online as available information. If you apply optimization techniques properly to your website, and get inbound links, you will succeed.
Let's face it, without listings "above the fold", (visible without scrolling) on the first page at Google, you are just not going to get many visitors. You need to get your site into these top positions in order to make any real advancement in your online marketing.
Concentrate on getting your optimization right for the major engines, Google, MSN and Yahoo! This is where 99% of your traffic is going to come from. They each have differing algorithms, but good solid techniques will help you win on all three of these giants.
The first things to get straightened out on your site is the use of the title tag, I like to keep it under 12 words, the code attributes (alt=, title=, summary=), meta description and keywords, H1 tags, H2 tags, keyword density, your navigation and the anchor text used and internal linking. These items are among the major improvements you need to make to all of your web pages.
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