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Search Engine Optimization For Normal People |
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Written by Jack Sinclair
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Sunday, 07 September 2008 05:40 |
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One of the best ways to get instant traffic to a web site is to pay the search engines to get listed, using "pay per click" advertising.
by JackSinclair
One of the best ways to get instant traffic to a web site is to pay the search engines to get listed, using "pay per click" advertising.
Of course, the better your pages are, the more likely the search engines will list them for free, and let people click all day without charging you a penny.
You may have heard of this Page Rank thing. It is a google score between 0 and 10, and the higher the number, the better your page is. No one really knows how PageRank is scored, not even Larry Page (one of the key guys at Google). I can show you some simple things you can do to get better search engine rankings, and a better Page Rank.
Sound cool? Then lets dig into things you can do to get good rankings in the search engines.
1. Get links pointing to your site with rich keyword anchors.
Having a lot of other sites pointing to your site is a surefire way to get the attention from the search engines. If those links use words that people search for, you have a shot at getting on the results pages of the search engines.
A fantastic way to get a lot of these links is to write an article and submit it to the article banks on the web. There are thousands of them, and the more that get your article, the more likely other websites will syndicate your article, and include that link back to your website, with the keyword you have chosen.
2. Include your keywords in your title tag.
The title tag is what you read at the very very top left of your browser. Make sure your keyword shows up there.
3. Include your keyword in your headline.
Your headline is the big text at the top of your page (normally). Your keyword should be in your headline.
4. Put related keywords on your page.
Putting related words on your web page means it is designed to be read by others, and the search engines love these kinds of pages, and include them in their results pages.
5. Remove code from the top of your html.
To look at your page in html mode, open it, and then right click and choose "view source". What you are looking for is stuff that isn't readable, like javascript code and "css" descriptions. Move that stuff into other files, and include it from your page. Get the help of a techie if you don't get this part. Basically, you want Google and the other bots to read writing you can read, and nothing else. If the top of your page is filled with programming junk, you will not get ranked in the search engines.
6. Use full domain names to link to your pages.
This is quite easy, and just means of linking to the HTML page, you link to it like it was on another site, using the fully qualified domain name (that http colon slash slash stuff). When you do this, the search engines know that these other pages are worth indexing too.
7. Keep your website fresh.
By keeping things new on your website, it means you have active dynamic content, which the search engines love. So keep things maintained and updated, and your rankings in the "SERPS" will rise steadily.
Try these tips out, and watch your search engine results rise higher and higher. It is simple when you know what to do.
About the Author:
Uncover the secrets of plain, simple search optimization secrets that can transform any web site business. seo is simple stuff with a little help. |
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