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Making Search Engine Marketing Work For You
Written by Derek Gehl   
Friday, 18 July 2008 03:52
Which search engine marketing strategy should one concentrate on, free or paid? You should think of search marketing like a sandwich: it just doesn't work with only one slice of bread!
by DerekGehl


Which search engine marketing strategy should one concentrate on, free or paid? You should think of search marketing like a sandwich: it just doesn't work with only one slice of bread!

To get the most traffic - and the most sales - combine the power of both organic (free) and pay-per-click search engine marketing. Together, they'll help you reach your goals of more traffic and more sales in both the short AND long term.

Use both search engine strategies in tandem so they build off of each other.

Step 1. Do your keyword research and then build a content-rich site around keywords your market is searching on.

Step 2. Now pile on some pay-per-click advertising, with each ad built on a single keyword. Use PPC to bring more visitors to your site and measure your sales per visitor, called your sales conversion rate. Your PPC campaign will quickly show you which keywords bring in the most visitors, which result in the most sales and which ones are duds.

Step 3. Take the best performing keywords from your pay-per-click campaign and tweak your website with them. By emphasizing them in your content and code, you will start ranking hihgly for those keywords in the organic listings (the regular listings that come up when someone uses a search engine like Google).

You can build landing pages when you find a group of top-performing keywords that are related. Build a page that contains specific information that relates to that group of keywords that would appeal to searchers who are using those keywords.

PPC will bring first time visitors to your website for the answers to their search queries. By finding out what works in PPC, you can edit the keywords on your site to get a higher search engine ranking; over time this will build up free traffic.

Added bonus! If you can get both your pay-per-click ads and your organic listings on the same page of the search engine results, you'll have a search engine marketing strategy that is far greater than the sum of its parts.

SEO and pay-per-click, with a delicious keyword filling it is a search sandwich!

About the Author:

CEO of Internet Marketing Center, Derek Gehl educates Internet business owners on how to create incomes of up to $2.5 MILLION or more per year online. Now you can discover the proven Internet Marketing and search engine marketing strategies Derek uses to Quickly & Easily make money online!
 

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This article is licensed under a Creative Commons Attribution-No Derivative Works 3.0 Unported License, which means you may freely reprint it, in its entiretly, provided you include the author's resource box along with LIVE links (without "nofollow" tags).

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