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Great Headers and their Importance |
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Monday, 16 June 2008 09:37 |
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The first thing you see when come upon a new town is the skyline or scenery, the first thing you see when you read a newspaper is the headline, and the first thing you see when you watch your favorite television show is the opening credits.
by LaserTargetedHeadersTeam
The first thing you see when come upon a new town is the skyline or scenery, the first thing you see when you read a newspaper is the headline, and the first thing you see when you watch your favorite television show is the opening credits.
People tend to assess things based on these first impressions of them. Your website is treated just as anything else people see, they will tend to make a judgment based on the header at the top of your page. If your visitors see a header which has a professional appearance, they will assume that the content of your site is also of high quality.
While this part of a web page doesn't have any functionality per se, it is one of the most vital parts of any website. A header which has a professional appearance can help to capture the interest of readers - and the assumption is made that if the header is good, so is the content.
Your header does two things which are vital for your website. One is giving visitors an idea of what sort of content you have on your site. Secondly, it provides a measure of the quality of that content. A good header, at least in the minds of web surfers, equals quality content.
The header performs two basic functions on your website. It gives the viewer of it a quick overview of what your website is about, and it also provides an idea of the quality of your site.
These are both very important, but the latter is key. Just think about how many websites there are out there, many of which may be similar to yours. A professional looking header will make yours stand out and help you get some of that traffic rather than it going to the competition.
A well designed header featuring eye catching graphics is something which may have great impact on your websites traffic patterns. You may not even realize it, but your header can work wonders for your site.
The fact that visitors stick around longer and come back more often will probably be chalked up to your content or another feature you've implemented on your site.
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